Job Description

Job Title: Content Writer / Strategist

Reports to: CEO / Founder

Position Summary:

Are you our future content writer?

We’re looking for an all-star content writer to join our elite team as the owner of our inbound marketing initiatives. Your objective will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in the Real Estate Tax Lien Certificate and Tax Deed Property investing industry.

Our content writer must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

A desire to make a positive difference in the lives of other people is an absolute necessity.

Responsibilities:

● Own the content strategy that allows for consistent publication of the types of content that drives revenue, drives credibility, and significantly impacts sales.

● Publish at least three new written pieces of content per week.

● Interview internal subject matter experts for content.

● Interview successful clients for content.

● Edit, proofread, and improve all written work.

● Direct company email marketing efforts, including blogs, articles, newsletters and automated workflows.

● Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution.

● Work closely with CEO, sales team, SEO specialist, and coaching team to identify content topics and develop editorial calendar.

● Rely on content analytics and reporting to inform decisions.

● Lead search engine optimization (SEO) efforts for website and content by working closely with our SEO expert.

● Produce premium content, including e-books, investment guides, white papers, and other offers used to convert our audience.

● Distribute strategic value driven content via social media for community engagement, building following, and long-term content promotion.

● Personal Growth Oriented – always improving though studying, reading, researching, podcasts, and trainings.

Educational background

Bachelor’s Degree in Journalism, Communications, English, or Public Relations.

Skills and required knowledge

● A true passion for writing.

● Impeccable writing and editorial skills, with an outstanding command of the English language.

● An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.

● Clear articulation of the business goal behind creating a piece (or series) of content.

● Project management skills to manage editorial schedules and deadlines within company and ongoing campaigns.

● An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.

● Incredible people skills.

● Has experience with programs such as Google Analytics, Google Search Console, Wicked Reports, Tapclicks, Clarity, and SEMRush.

● Has interview skills and is a curious and thoughtful listener.

● Understands how to use data to inform all strategic decisions.

● Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.

● Operates well with giving and receiving feedback.

● Has a team mentality.

● Bonus skills: Print or broadcast journalism training, marketing experience, ghost writing.

Salary Range: $42,000 - $85,000 / year

Benefits Health and Welfare

You will be eligible to participate in the US Tax Lien Association benefit plan. The employer sponsored plan will cover up to 100% of the employee’s health insurance. On the first day of the first month following your thirty (30) day introductory period, you will be eligible for benefits as described in your employee handbook, including, but not limited to Medical, Dental, and Vision. Eligibility to participate in a company 401k retirement plan, including an automatic annual employer contribution, will begin after one year of employment.

Paid-Time-Off (PTO) / Holidays

Employees may earn up to three weeks of paid time off at an accrual rate of 3.33 hours per biweekly pay period. USTLA also observes numerous paid holidays throughout the year in addition to a considerable paid break encompassing Christmas and New Years.

About the U.S. Tax Lien Association (USTLA):

USTLA specializes in a highly specialized niche of real estate investing, called tax lien certificate and tax deed property investing.

With over 33 years of expert experience, we are the #1 trusted authority for credible, accurate, and up to date information on investing in real estate tax lien certificates and tax deed properties.

We are not a conventional real estate company with real estate agents and brokers.

We invest in real estate for our own portfolio and teach people our specialized strategies and proprietary methodologies for investing in real estate through the power of tax lien investing.

We are an entrepreneurial organization with a relaxed, yet highly productive work environment.

We truly believe in the Conscious Capitalism philosophy that we can “Elevate Humanity Through Business,” and do our best to do our part.

We’re passionate about serving others. We serve others by caring deeply, connecting, empathizing, and then helping people develop invaluable skillsets to achieve their personal and professional goals.

Many refer to us as “family oriented” because of the culture of our company. 

We have a strict “no jerk” policy. We don’t approve of, nor do we tolerate: office drama, office politics, yelling, micro-management, high stress, mean / rude / disrespectful behavior, cracking the whip, or any other behavior that disrupts the flow, productivity, and culture of our company.

Here at USTLA we’re an organization comprised of a team of amazing individuals who strive to do work that matters, that makes a positive difference in the lives of others, that has a deep meaningful purpose and simultaneously gives you the opportunity to achieve your own personal and professional goals.

Meeting our high standards for talent, expertise, and experience are expected, but a cultural fit is an absolute necessity.

Please provide writing samples with your resume. Resumes without writing samples will not be considered.

#TheyAskYouAnswer #MarcusSheridan

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