Copywriter Job at IT BY DESIGN, Freehold, NJ

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  • IT BY DESIGN
  • Freehold, NJ

Job Description

We are seeking a talented and experienced Copywriter to join our dynamic marketing team. The ideal candidate will have a strong background in crafting compelling content tailored for B2B audiences, with a focus on the IT industry. This role requires exceptional proficiency in U.S. English and a proven ability to produce engaging content across various platforms.

Key Responsibilities:

  • Content Creation: Develop engaging and effective content for B2B audiences, including blogs, whitepapers, case studies, and website copy.
  • Social Media Management: Create and manage content for social media campaigns across platforms such as LinkedIn, Twitter, and Instagram.
  • Email Marketing: Craft executive emailers and email marketing campaigns, building effective email cadences aligned with best practices.
  • Performance Campaigns: Develop content for performance campaigns across platforms like Google and LinkedIn to drive lead generation and engagement.
  • SEO Optimization: Write and optimize website content to support SEO objectives, enhancing organic reach and search visibility.
  • Content Calendar Management: Oversee the content calendar and manage daily creative tasks, ensuring timely delivery and quality.
  • Collaboration: Work closely with the marketing team to create content that supports overall campaign objectives.
  • Scriptwriting: Write scripts for internal videos and adapt scripts from existing videos as needed.

Qualifications & Skills:

  • Education: Bachelor’s degree in English, Marketing, Communications, or a related field.
  • Experience: 2+ years of professional copywriting experience, preferably in the IT industry or a related B2B sector.

Skills:

  • Exceptional writing, editing, and proofreading skills in U.S. English.
  • Proficiency in creating content for various platforms, including websites, social media, and email campaigns.
  • Understanding of SEO best practices and experience with keyword usage.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Excellent collaboration skills and the ability to work effectively within a team.

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