Job Description
Position Summary
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital.
The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages/blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis:
- Work closely with account management and content teams on digital strategy
- Report and analyze all client digital activities and make recommendations for improvement
- Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available
This position works in our Hartland, WI office.
Responsibilities
- Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partners
- Analyze web traffic and reporting via HubSpot and Google Analytics
- SEO keyword/phrase research, review and recommendations including competitive analysis
- On-going review, analysis and reporting of SEO activities and SERPs
- Evaluate and recommend web engagement strategies and tactics
- Maintain, optimize and update client social media profiles
- Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as needed
- Manage and execute client email blasts including list management, A/B testing, reporting and analysis, copywriting and asset creation as needed
- Research, coordinate and execute SEM and paid social opportunities
- Attend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others
- Attend various packaging trade shows as needed
- Participate in client calls and meetings as needed
Requirements
- 5 years digital marketing experience in a B2B environment
- Extensive knowledge of HubSpot is required
- Excellent communication skills
- Ability to handle multiple projects with attention to detail
- Willingness to learn and take pride in your work
- Excellent organizational skills with strong degree of self-direction and motivation
- Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems
- Experience with digital tools such as Google Analytics, SEM Rush or MOZ
- Bachelor's degree in marketing, Communications or similar
- Packaging or processing industry marketing experience is a BONUS
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