Job Description

Job Title: Director of Marketing and Communications

Organization: Food Education Fund

Location: Hybrid, NYC

Salary Range: $82,000 - $90,00 per year

Reports To: Executive Director

About Food Education Fund:

The Food Education Fund is a New York City-based nonprofit dedicated to enriching the lives of underserved, culinary-focused public high school students. Through experiential learning and internship placements in the hospitality industry and culinary arts, FEF empowers students to continue their education and cultivate sustainable careers, with a steadfast commitment to reaching students of all backgrounds.

Position Overview:

The Director of Marketing and Communications is a critical role at FEF - driving content creation, brand evolution, and messaging across digital, social, and traditional media, ensuring consistency, resonance, and measurable impact. By leveraging strategic insights, cultivating key external partnerships, and managing public relations, this position will champion the mission of the organization, increase exposure, and strengthen engagement.

The ideal candidate will be a visionary storyteller with a strong strategic mindset and capable of executing organizational communications across diverse audiences and platforms.

The Director will be responsible for creating and executing campaigns, crafting and executing marketing strategies, managing social media platforms, developing content, and ensuring brand consistency across all channels. 

Key Responsibilities:

Branding and Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing and communications strategy that aligns with FEF’s mission and goals.
• Manage all external communication channels, including social media platforms, website, email marketing, and press relations.
• Create and maintain a social/communications calendar to ensure timely and consistent communication across all platforms.
• Oversee the creation of all marketing assets, including graphics, print materials, digital ads, newsletters, and more.
• Ensure consistency and clarity in all communications, maintaining the FEF brand, voice, and visual identity.
• Coordinate media outreach, including press releases, media partnerships, and cultivate relations with influential members of supporting industries.

Content Creation:

• Write, create, and edit content for a variety of platforms, including newsletters, impact reports, program collateral, email campaigns, and social media posts.
• With the support of the executive team, develop and execute content marketing campaigns to engage donors, partners, and the community.
• Highlight the organization’s impact by telling compelling stories of the communities and individuals we serve.

Social Media Management:

• Lead the strategy, content creation, and management for all social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Engage with followers, respond to inquiries, and foster an active, engaged online community.
• Monitor and analyze social media performance and adjust strategies as needed to grow engagement.

Collaborative Projects:

• Work closely with the Executive Director, executive team, and program team to develop strategies for fundraising events, donor campaigns, and other various initiatives.
• Support the creation of donor and board communications, including annual reports and donor/board updates.
• Collaborate with external agencies or contractors for specialized projects (e.g., video production, photography, etc.).

Metrics & Reporting:

• Track, analyze, and report on the effectiveness of campaigns, social media performance, and overall communication efforts.
• Use data insights to refine strategies and improve engagement and fundraising results.

What Will Set You Apart :

• Experience in a fast paced nonprofit and/or start-up industry; knowledge of donor relations and data storytelling.
• Sees connections that others do not, successfully applies ideas drawn from seemingly unrelated contexts, and generates a wide array of useful solutions to solve problems.
• Understanding of how to operate within organizations of scale and in a fluctuating environment.
• Flexible writing skills – from content copy, to donor reports, and award submissions.
• Effectively persuades others, remains diplomatic in difficult situations, and leverages a large network of relationships for the good of the mission.
• Data-oriented, leveraging key metrics to identify new opportunities.

Experience:

• Minimum of 5 years of experience in marketing, communications, or a related field, with at least 2 years in a leadership or management role.
• Proven success in developing and executing marketing and communications campaigns.
• Experience working in a fast pace/nonprofit environment is a plus.
• Proven track record in work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Skills & Expertise:

Strong written and verbal communication skills, with an emphasis on storytelling and engaging content.

• Proficient in social media platforms, marketing tools (Hootsuite, Mailchimp, etc.), and analytics tools (Google Analytics, etc.).
• Expertise in graphic design software (Adobe Creative Suite or similar), video editing tools, and Microsoft Office Suite.
• Strong understanding of branding and experience maintaining a consistent brand identity across all communication platforms.

Personal Characteristics:

• Passion for workforce development, education, hospitality, and social impact.
• Creative and innovative thinker who can develop fresh ideas and solutions.
• Strong organizational skills and attention to detail.
• Self-starter with the ability to work autonomously and collaboratively.

Additional Information:

• This position will require flexibility in working hours, including occasional evenings and weekends for events or urgent communications needs.
• As a key member of the team, the Director of Marketing and Communications will have the opportunity to shape and grow the organization's public image and messaging.

Benefits:

The Food Education Fund (FEF) offers all full-time employees a health insurance reimbursement plan, commuter benefits, and a 401k match.

Equal Opportunity Employer

The Food Education Fund provides equal employment opportunities to all employees and applicants for employment without regard to race, ethnicity, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

How to Apply:

Please submit a resume, cover letter, and a portfolio of relevant marketing/communications work to [email protected].

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