Job Description

Overview : Seeking a strategic and execution-driven Marketing Manager/Dir to lead eCommerce marketing across website, Amazon, and other online channels, driving revenue, loyalty, and brand awareness through compelling brand storytelling and customer experiences.

Key Responsibilities :

• Strategy & Planning : Develop multi-channel marketing strategies and manage seasonal/monthly calendars aligned with product launches and brand goals. Collaborate with Creative, Product, eComm, Amazon, and Analytics teams for seamless execution.
• Brand Leadership : Maintain consistent brand voice and visual identity across digital touchpoints. Innovate storytelling to emphasize foot health and product benefits.
• Email & Lifecycle Marketing : Oversee email strategy, segmentation, and lifecycle flows to boost retention and LTV with engaging content.
• Channel Oversight : Ensure brand consistency across website, Amazon, email, social, paid media, and affiliate channels. Align with Growth Marketing and Amazon teams on messaging and acquisition.
• Leadership : Mentor a growing marketing/creative team and collaborate with senior leadership to report performance and drive data-informed decisions.

Qualifications:

• 7+ years of experience in marketing with a focus on eCommerce and brand building , ideally in footwear, wellness, or consumer health.
• Demonstrated success building integrated marketing plans that drive traffic, conversion, and retention across digital channels.
• Strong brand instincts with the ability to balance creativity with data-driven decision making.
• Experience leading email marketing strategy and CRM/lifecycle campaigns.
• Ability to manage cross-functional collaboration and external agencies.
• Strong leadership skills with a passion for developing people and growing a brand with purpose.
• Excellent verbal and written communication skills.

Job Tags

Similar Jobs