Job Description

Our client is a successful multi location retailer with locations in the greater Chicago Market.

They are seeking a Marketing and Public Relations Coordinator!

Compensation in the 65-85k range depending on experience.

The Marketing & PR Coordinator to develop and execute a full corporate marketing strategy that focuses on continuing to build company and brand recognition across the market.

Job Overview:

The Marketing & PR Coordinator will work closely with ownership and department directors to create an overall annual marketing budget, design and implement marketing campaigns, create engaging content, and establish a strong brand presence in the Chicago Market. This role is ideal for a highly organized, creative professional with expertise in graphic design, social media, digital marketing, and financial management who is ready to take our business' visibility to the next level.

Key Responsibilities:

Brand Development & Strategy:

• Work directly with ownership and department directors to develop a comprehensive marketing strategy.
• Increase brand recognition across the Chicagoland area through targeted advertising, promotions, and strategic partnerships.
• Ensure all marketing efforts align with the brand and business goals.

Graphic Design & Content Creation:

• Design ads, flyers, brochures, banners, and promotional materials for print and digital campaigns.
• Develop engaging content that highlights our products, services and customer successes.
• Maintain a consistent brand identity across all marketing materials.

Social Media Management:

• Manage and grow social media platforms including Facebook, Instagram, YouTube, LinkedIn, and others.
• Create and schedule engaging posts, including product spotlights, sales promotions, and event coverage.
• Respond to comments and messages to foster relationships with customers.

Advertising & Campaigns:

• Develop and execute seasonal promotions, grand openings, customer appreciation events, equipment sales campaigns, dealership specific events, and corporate advertising campaigns.
• Place and track digital and print advertisements in local media, trade publications, and industry websites.
• Analyze campaign performance and provide recommendations for improvement.

Website & Email Marketing:

• Update and maintain the company website with current promotions, featured products, and customer testimonials.
• Manage online advertising of new and used inventory on company website, sales platforms, and auction resources.
• Create and manage email marketing campaigns to engage customers and drive sales.

Event Planning & Support:

• Plan and promote dealership events, including grand openings, trade shows, and community outreach programs.
• Capture photos and videos at events for use in future marketing efforts.

Media Relations:

• Drafting and distributing press releases
• Pitching stories to journalists and media outlets
• Building and maintaining relationships with reporters and influencers
• Monitoring media coverage and reporting on PR performance

Budget Creation & Implementation

• Work directly with ownership in developing, forecasting, and managing the marketing budget to align with business objectives.
• Track and analyze marketing expenses to ensure campaigns stay within budget.
• Work with finance teams to process invoices, track payments, and report on spending efficiency.
• Provide recommendations for cost optimization and return on investment (ROI) improvements.

Analytics & Reporting:

• Monitor and report on marketing metrics, social media engagement, website traffic, and advertising ROI.
• Provide regular budget and effectiveness updates to ownership and department heads with insights and recommendations for future campaigns.

Qualifications & Skills:

• Experience: 1-3 years in marketing, graphic design, or a related field (preferably in the equipment, agriculture, or powersports industry).
• Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field preferred but not required.
• Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Microsoft Office, and social media scheduling tools.
• Social Media Expertise: Experience managing business accounts on Facebook, Instagram, YouTube, and LinkedIn .
• Creativity & Attention to Detail: Strong ability to create visually appealing and effective marketing materials.
• Strong Communication Skills: Ability to write clear, engaging copy for ads, social posts, and promotional content.
• Self-Motivated & Organized: Ability to manage multiple projects, meet deadlines, and work independently.
• Ability to Travel Locally: Position is not remote and will require regular travel between branch locations as well as to events.

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