Job Description

The Marketing Communications Specialist position involves designing and executing digital and traditional marketing campaigns, managing social media accounts, creating marketing materials such as brochures and videos, planning and executing industry trade shows and collaborating with other team members to achieve marketing goals. The role supports the global marketing strategy for OTR to maximize engagement and brand equity to customers, and drive business growth to help achieve revenue goals.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

1. Develops compelling content and manage projects across the marketing mix, helping elevate the OTR brand and communicate our narrative and key messages. Develop marketing materials such as brochures, case studies, presentations, email campaigns, video scripts and other customer facing content, and grow with our team.
2. Supports the planning and execution of targeted industry- and marketing-related trade shows, conferences, exhibitions and events, involving managing relationship with exhibition agency, various suppliers and contractors to ensure on-time and on-budget performance.
3. Collaborates across the organization to identify opportunities to create content targeting key customer audiences within key market segments and pull together the data, commentary and insights to tell our stories.
4. Supports the execution of social media content, activating content through organic and paid social tactics. Involvement in positioning and branding work - key elements that will drive the digital footprint of OTR.
5. Develops and manages the marketing calendar that provides appropriate coverage to product areas and topical focus areas.
6. Conducts market research and analyze customer data to identify target audience and market trends.
7. Measures and reports on the effectiveness of marketing campaigns using analytics tools
8. Manage relationships with external partners or vendors, such as advertising agencies or printers, to ensure timely and high-quality delivery of marketing materials.
9. Other duties can be assigned based on company needs and employee capabilities.

Competencies:

1. Communication Proficiency
2. Time Management
3. Creative Abilities
4. Problem Solving Skills
5. Collaboration Skills
6. Personal Effectiveness/Credibility
7. Ethical Responsibility
8. Customer Service

Required Skills / Abilities:

1. Strong project management skills
2. Self-motivated, flexible and able to work independently
3. Strong written and verbal communication skills
4. Excellent interpersonal and customer service skills.
5. Excellent organizational skills and attention to detail.

Supervisory Responsibility:

This position has no direct supervisory responsibilities. At times, due to projects or work assignments, employee will need to coordinate and direct a team in order to meet/satisfy individual/company objectives.

Work Environment:

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. At times, employee might be exposed to manufacturing environment, including forklift traffic, fumes, noise, and operating manufacturing equipment.

Physical Demands:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 8:00AM to 5:00PM. In order to meet our customer demands and internal objectives, at times this role will be required to work outside of the normal schedule, including weekends.

Travel:

Some overnight travel is expected for this position. There will be occasional local day travel and overnight travel as it related to event coordination, training activities or support of assigned plants/locations.

Required Education and Experience:

1. Bachelor’s degree in communications, Advertising, Marketing or PR
2. 3 years’ related experience (e.g. copywriting, content marketing, digital marketing) in a public relations, marketing or advertising agency, or corporate environment

Preferred Education and Experience:

1. Experience leading tactical execution of content-related projects.
2. Meticulous project management skills and the ability to meet deadlines.
3. Familiar with a broad range event concepts, practices and procedures.
4. Experience with creating compelling messages for both technical and non-technical audiences about technology benefits.
5. Understanding of web publishing/digital platform content requirements.
6. Experience working in a fast pace, high-growth company.
7. Industrial B2B experience preferred.
8. Email marketing knowledge utilizing marketing automation – HubSpot or similar software.
9. Working knowledge of MS Office.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Other job duties and responsibilities may also be assigned by the incumbent’s manager at any time based upon Company need.

OTR Engineered Solutions is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.

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