Job Description

Job Description

The On-Premise Area Manager Position for Serralles USA will be responsible for managing the Serralles Brand Portfolio in on premise accounts, and the SUSA distributor focusing on the South Florida marketplace. The Area Managers role is to ensure execution of the SUSA Playbook on premise initiatives, KPI’s and Promotions, champion the brand strategy, and grow on premise distribution while developing new and building on relationships in the key on premise accounts and influencers. The job requires residence in the South Florida market with a heavy focus on the Miami metro area.

Role/Responsibilities:

• Identify and Track performance and distribution in key on premise accounts that fit the brand strategy for Base, Flavors and Aged portfolios
• Participate with the State Manager/Region Director in the creation of, planning and managing KPI’s and programs with Distributor Management including incentives and distribution programs
• Menu Placements
• Drink features
• Distribution
• Back Bar Placements

• Develop a strong relationship with Distributor on premise management and sales teams
• The On-Premise Area Manager is the key liaison with, and leads the Distributor relationship and education activities
• Ride Withs/Work Withs
• Key Account Calls with Distributors
• General Sales Meetings
• Conduct Brand trainings / Staff Training and track progress
• Review and manage distributor inventory and be prepared to identify needs or issues before they arise
• Responsible for implementation of POS in Don Q key accounts (Bar/Rail mats, napkin, caddies, signage)
• Identify and personally drive distribution and sales in the top on premise Flagship accounts in local territory market(s) leveraging strong selling skills and long-term relationship building
• Secure and implement consumer rum dinners at Don Q key account locations
• Influence velocity and visibility within the existing distribution footprint of priority accounts as the day-to-day face of the brands in the territory employing a variety of brand assets, programming, promotional budgets, menus, trainings, etc. while reporting these activities monthly and in a timely manner

  Administrative Requirements:

• Budget and expense management
• Weekly pre-plans and monthly recaps
• Quarterly business review recaps
• Staff training reporting
• Distribution Targeting tracking and reporting
• Competitive activity reporting
• Social media presence

SUSA Sales Competencies

• Communication
• Ability to convey information, ideas and meaning, achieving mutual understanding verbally and in writing. Uses different mediums available--email, text, in-person, phone call--appropriately for each situation. Effectively communicates with peers, subordinates, and superiors
• Planning and Organizing/Priority Setting
• Meets objectives through developing realistic plans, organizing resources, prioritizing activities, and setting schedules
• Directing, Developing and Motivating Others
• Willingness and ability to motivate distributors, retailers, bartenders and gatekeepers of the industry; cares about the development and continual improvement of direct reports and peers through informal coaching and actions
• Teamwork
• Perceived as a team player by collaborating and empowering others to reach shared goal
• Drive For Results
• Consistently driving self and others for bottom-line oriented results and can be relied upon to meet or exceed expectations on tasks and projects. "Can Do" approach that often involves new approaches to old problems geared toward achieving desired results
• Financial Business Acumen
• Proficiency in financial business documents including state, regional and national P&L reports, and budget tracking
• Technology and Business Reporting
• Ability to use the prescribed SUSA Applications (MS OFFICE, Kronos, VIP, KHARMA, APEX) to achieve desired business results
• Strategic Pricing Management
• Working knowledge and command of the 3-tier pricing system, effectively managing SUSA Profitability and Strategic Shelf Pricing

 Qualifications:

• Bachelor’s Degree
• Fluent Spanish speaking is a plus
• Minimum of 4 years of relevant experience in the adult beverage alcohol industry
• Distributor, Supplier or on premise account experience required
• Financial & Business Acumen in the areas of data analysis, reporting, Pricing and marketing knowledge
• Ability to obtain a valid solicitor permit where states require
• Must have a valid driver’s license and transportation
• Must be 21 years of age or older
• Excellent verbal and written English communication skills
• Must have authorization to work in the United States
• Team oriented – able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept

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