We are partnered with Tacton to find them their next Product Marketing Manager . The Product Marketing Manager will play a critical role in driving the success of our CPQ solutions globally. You will lead cross-functional initiatives that bring new products to market, enable our sales teams with the right tools and knowledge, and craft compelling narratives that resonate with our target audiences. This role requires a strategic thinker with a passion for execution, market leadership, and delivering measurable impact.
The Product Marketing Manager will lead and execute go-to-market initiatives to position our products effectively and engage our target audiences. This role involves owning product launches, crafting compelling external deliverables, developing messaging and positioning strategies, and supporting cross-functional collaboration to ensure cohesive brand communication. You will work closely with product, content, and sales teams to drive product adoption and showcase the value of our offerings.
ESSENTIAL JOB RESPONSIBILITIES
1. Sales Enablement: Partner with sales enablement to provide necessary training, tools, and collateral to the sales team, ensuring they are equipped to communicate our product’s value.
2. Go-to-Market Strategy: Define and execute go-to-market strategies, collaborating with sales, product, and content teams to ensure alignment.
3. Market Analysis: Collaborate with the Technical Product Marketing Manager on market, customer, and competitor research to inform messaging and positioning strategies.
4. Content Creation: Own and develop product collateral, including data sheets, white papers, website content, presentations, and blog posts.
5. Messaging & Positioning: Develop clear, compelling messaging and positioning that aligns with market needs and customer pain points.
6. Product Launches: Lead product launches from planning to execution, coordinating with product, content, and sales teams to ensure smooth rollouts and impactful messaging.
KNOWLEDGE AND SKILLS
QUALIFICATIONS
SKILLS/ATTRIBUTES
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