Job Description

Job Title: Director of Marketing & Branding (Sporting Goods)

Location: Anaheim, CA

Industry: Sporting Goods, Outdoor Industry

Market: US

Channel: Online Direct-to-consumer and wholesale

Reporting to: CEO

Direct Reports: Team of marketing manager

Salary Range: (USD) $150k to $180k in annual base salary

Visa: Must have a valid US work authorization. No sponsorship possible

Job ID: ZR_9487

Remote work policy : On-site

Job Seniority : Middle Management Level

Company size : Medium (50-1000 ppl)

Company Ownership : Privately Owned

Industry(ies) : Outdoor, Recreational / Sporting Goods,

Function(s) : Marketing,

Region(s) : NORTH AMERICA, USA, Los Angeles Area, California, Orange County

COMPANY DESCRIPTION

Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand’s values.

OBJECTIVE

The Director of Marketing & Branding will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth.

IDEAL PROFILE

The ideal candidate has a strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement.

RESPONSIBILITIES

• Develop and execute brand strategy , ensuring a consistent and compelling brand message across all touchpoints.
• Lead go-to-market planning , managing launch timelines, cross-functional collaboration, and execution excellence.
• Oversee influencer and ambassador marketing programs , building strategic partnerships to enhance brand visibility.
• Direct the creation of engaging brand content and storytelling , driving awareness and consumer loyalty.
• Develop and execute multi-channel marketing campaigns , integrating digital, social, retail, and experiential activations.
• Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments.
• Manage external agency relationships to ensure brand consistency and execution quality.
• Oversee marketing budget allocation, ensuring maximum ROI and efficiency in campaign execution.

REQUIREMENTS

• 8+ years of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry.
• Proven track record in developing and executing go-to-market strategies, brand campaigns, and influencer partnerships .
• Strong leadership skills, with experience managing cross-functional teams and external partners .
• Expertise in digital marketing, content creation, and omnichannel brand positioning .
• Ability to translate consumer insights and market trends into actionable marketing strategies .
• Strong analytical skills with the ability to assess campaign performance and optimize marketing initiatives .
• Exceptional communication and storytelling abilities to elevate brand perception and engagement .

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